Edward Jones Challenge, Level II
The California Car Company is a fictitious producer of zero-emission vehicles. The only assets of this on paper only company consist of sets of academic cases. Each case begins with the marketing plan behind the company and continues through analysis of several operating decisions for the purpose of introducing students to the use of accounting information in running a business.
One of the most engaging cases involves building mock cars using Lego-type building blocks. The photos shown below depict the process in action as students build either a compact or a sedan within the environment of a traditional manufacturing plant. Students are assigned employee positions such as chassis or final assembler, inspector, material handler, accountant, plant manager, setup person or customer.
By engaging in the manufacturing process, students are able to identify inefficiencies in process design and value-added or non value-added actions. Students are then encouraged to discover ways to improve operations and help management improve value while cutting costs.
-Accounting Professor Elizabeth Davis
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