Apple's Online Store Opens its E-Doors in Japan.

Apple Computer, Inc. (Nasdaq: AAPL) today announced that the Company's online store, The Apple Store, has opened it's e-doors for business in Japan at www.apple.co.jp/japanstore. Japanese customers can now purchase the latest Macintosh hardware and software direct from Apple over the Internet, including Apple's best-selling iMac and powerful new line of stunningly designed Power Macintosh G3s.

"Our online store will complement Apple Japan's other sales channels and give our customers the option to order products over the Internet from the convenience of their home or office," said Eikoh Harada, president, Apple Japan. "With iMac already a best-seller in Japan, we think The Apple Store will quickly become one of the most popular e-commerce sites in the country."

Open 24 hours a day, seven days a week, The Apple Store stocks a full line-up of products including: iMac; Power Macintosh G3; PowerBook G3; Macintosh Server G3; and Apple Studio Displays, as well as Mac OS system software; networking products; and Apple software applications. Powered by WebObjects, Apple's market-leading application server software, The Apple Store is easy to navigate and use, offering customers a well designed and simple online shopping experience.

The Apple Store's debut in Japan is the latest roll-out for the popular online store. Operating successfully in the United States since November 1997, The Apple Stores are online in the UK, Sweden, Belgium, France, Germany, Italy, the Netherlands, Spain and Australia. In Europe, The Apple Store has been among the first e-commerce sites to embrace the new European common currency, with net prices on all products quoted in Euros as well as local currencies.

The Apple Store in Japan is taking orders today and can be found at www.apple.co.jp/japanstore. Pricing for products include:

iMac (266MHz/32 MB RAM; available in Blueberry, Strawberry, Grape,

Tangerine and Lime), 158,000 yen

Power Macintosh G3 (300MHz/64MB RAM), 213,000 yen

Power Macintosh G3 (350MHz/64MB RAM), 267,000 yen

Power Macintosh G3 (350MHz/128MB RAM), 333,000 yen

Power Macintosh G3 (400MHz/128MB RAM), 400,000 yen

PowerBook G3 (233MHz/ 14"/32 MB RAM), 288,000 yen

PowerBook G3 (266MHz/14"/64 MB RAM), 348,000 yen

PowerBook G3 (300MHz/14"/192 MB RAM), 458,000 yen

Macintosh Server G3 (350MHz/128MB RAM), 440,000 yen

Macintosh Server G3 (400MHz/256MB RAM), 667,000 yen

Apple Studio Display 17", 61,900 yen

Apple Studio Display Flat Panel 15", 139,000 yen

Mac OS 8.5, 13,800 yen

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission -- to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

NOTE: Apple, the Apple logo, Macintosh, Mac OS, PowerBook and WebObjects are registered trademarks of Apple Computer, Inc. The Apple Store and iMac are trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.